Are you planning on starting an e-commerce business? Are you aware that when selling online you are supposed to follow the regional and provincial regulations of the state or country which you are conducting your business in?
Even if you don’t have a physical address in other territories or provinces, you should be in terms with the rules and regulations of selling products to clients in those specific regions. Various parts of Canada may have different rules for advertisements, e-commerce, online sales contracts and the terms and conditions for sale to be conducted.
Online businesses can also use some of the regulations which are used by traditional businesses. Some of these regulations are registering your business or company name, trademarks and copyrights, product safety, privacy and exporting.
Things to look out for when selling in Canada
If you conduct business with clients outside the territory or province in which you are registered, you might be required to register your company or industry in their province or the region in which they reside. You can get in touch with the Canada business if you don’t have a licence and enquire from them the process of registering a business as well as other permits or licences that you may need.
You might opt to talk to a professional to discuss some of the benefits of integrating your online business either provincially or federally.
Protection acts of consumers
Every territory or province has consumer protection acts. Hence you should be aware of these regulations or facts before you go selling products to a person in another region. You can also research and find out if there are other regulations set in that area.
Terms and conditions for online sales
Be outright and detailed when giving out the terms and conditions of the sales, warranties, methods of payments, shipping and delivery charges, exchanges and refunds. Ensure you give out the terms and requirements for the sales to the customers to ensure that they read and understand them before making orders or purchasing. If you are having trouble complying with some of these requirements, there are internet sales harmonisation templates which are available, and they can help you with your internet sales contract.
If you are selling products or goods to a customer who is not of the same province as you, it is necessary for you to know when and the methods of charging taxes. In case you are dealing with international clients, you are not supposed to take any tax from them if the goods or products are delivered outside Canada. But if the good will be considered in Canada, you can collect PST or GST taxes. If clients such as tourist make purchases in your shop, they should also pay the PST and GST taxes.
Notably, the e-commerce platform that you are using should be in a position to automatically add the correct amount of tax. But before using your e-commerce platform, you should first test to confirm whether it is updated and also ensure that it is set up accurately.
You should first seek approval from the relevant authorities before sending promotional materials to your old customers or prospective clients. Also, learn how the unsubscribe function works and which things you are supposed to do or not do when carrying out marketing activities.
Knowing the requirements that relate to the selling of products or services online might help in avoiding disputes, liabilities and cancellations that could occur due to the transaction carried out in the country.
Starting a Successful Online Business
Start a business is one thing but making it successful is quite another. Today, you could lay out the infrastructure of an online business in less than a day. This is because of e-commerce web building tools that have fantastic technology. However, drawing sales to your online store is not so easy. Fortunately, there are proven tactical approaches to an online store that will help bring sales your way.
Find the market first
Many people looking to open an online store make the mistake of starting with a product that they would like to sell. Although this approach may work from time to time, it is likely that you may have a hard time selling if there is a sea of similar products flooding the Market.
A recommended and pragmatic approach is by first identifying the needs in a given market, then crafting a product or a service that presents a solution to that problem. Should you be able to accomplish this, you can go into the market confident that your solution is a problem solver.
The next step is how you will let your market know that you have a credible solution to their problem. This is where having an online store proves indispensable.
Getting started by building your web-store
Now that you have a product or service that fills a void in the market, you can go ahead and create an online store. Make it as simple, professional and functional as possible. The easier your visitors can navigate your website the better. For this task you will find e-commerce web builder platforms such as the below to be helpful:
Once your store running, the next step will entail search engine optimization
Optimize your site
Now that you are online and your product or service is a problem solver on a given market segment, you need to identify keywords that customers are using in searching for this solution.
By finding the right keywords, you can write copy with headlines that arouse curiosity in your blog while addressing pertinent topics using the right keyword regarding the product/service. Also, address how it makes the customer’s life better by solving a particular problem.
This process is called search engine optimization. If done correctly, it will have Google rank you higher in searches. This way you can leverage on the power of search engines to drive quality traffic your way and eventually lead to sales.
In your website, you want to describe what the product does and how it solves a problem. Blogs are an effective way of doing this as are testimonials of customers who have used your product. Make a strong guarantee with a call to action, and it’s more than likely that you will be landing some sales before long.