B2B marketing trends change almost every year. And because we are already into 2019, marketers need to revisit and the review marketing strategies they used last year and improve on them. For B2B marketers, there are specific pressing matters that if ironed out, will help generate more leads for businesses. So let’s look at the B2B marketing techniques that will uplift businesses in 2019:
a) Content marketing will still be a big B2B marketing trend in 2019
Any B2B marketer can tell you that content marketing is a technique that has been available for years. However, the upsurge of inbound marketing in the recent few years has seen the rise of share blogs and social media. In fact, of all the marketing activities present, most readers have suggested the need to ramp up content marketing. Moving forward, the main topic of discussion will be balancing out content quality, quantity, frequency, as well as measuring the return on investment of content marketing. Content marketing will be a critical aspect for B2B marketers due to the fact that the new generation of shoppers is savvy enough and will conduct a lot of research before buying products and services.
b) Marketing automation technique will largely be deployed by B2B marketers moving forward
Marketing automation is a critical strategy for marketers in this day and age, as it offers an automated way to generate and nurture leads with top-notch and relevant content on every step in their purchasing journey. However, according to statistics, many businesses are still not leveraging marketing automation. But with marketers shinning a light on how to get started with automation, it is a technique that will be largely implemented this year.
c) Multichannel integration will be a B2B marketing trend this year
Today’s business owners are using individual channels to create awareness for their brands because of the availability of many separate digital marketing channels. However, with multichannel integration, business owners stand to reap a lot of benefits. The keyword here is the integration of various channels, which means business owners or marketers integrate marketing techniques, such as social media marketing, email marketing, search engine optimization, webinars and virtual events, paid search and online advertising, content marketing and much more into their businesses.
d) Mobile marketing will become an even bigger B2B marketing model in 2019
There is no disputing the fact that more people are searching products and services online using their mobile devices than desktop computers today. This is because mobile devices are portable and customers can search and buy products and services from virtually anywhere. That is why Google changed its ranking algorithm from desktop to mobile-first indexing. This requires that all websites be optimized for mobile. Failure to which, your site’s Google search rankings will suffer, and you will miss a ton of customers emanating from mobile searches. Up until now, more than half of B2B businesses have optimized their sites for mobile, which is indicative that the industry is beginning to realize the importance of mobile. In 2018, there will be more mobile searchers than desktop, so it’s only natural that marketers and business owners take this technique seriously.
e) Many B2B businesses will scale up their use of social media
Research shows that B2B businesses get a ton of their customers form LinkedIn and Twitter. But in 2019, it’s projected that they will source for clients from across different social media platforms. With more than 2 billion people on social media, many B2B businesses will direct their marketing campaigns on those platforms.
How to Improve Your Brand Image with Free Logo Maker Software
In order to truly impress your audience, you must come up with original logo ideas for your business. A creative logo indicates that the people behind the business are imaginative. This will help them believe that you will put in an equal amount of creativity and innovation into your products or services as well.
Now, many of you may think that you will have to spend a lot of money on hiring a good graphic designer. But instead, you can now use a free online logo maker and download your logo to save money. Below are some of the best tools available for designing a professional logo for free.
UCraft’s free logo maker generator is currently one of the most high-rated tools. You can create text- and/or image-based logos on their online platform. The website has a wide array of icons and images to choose from. Simply pick icons of your choice. Drag them from the list and drop them onto your drawing canvas. You can also add the name of your business or any other text to your logo. Other abstract shapes can also be used. The website also offers free logo download.
Another top-rated tool, with a 5-star rating on many review websites, is Canva. The free plan offered by Canva offers all the essential features. Up to 10 people can work on a project at the same time. It also gives 1 GB of storage space to its users so that they can save all the work that is in progress. The Canva library houses more than 8,000 free logo design templates. Your designs can be made even more customizable if you purchase their monthly plan for businesses.
Some other free logo maker software are:
Most of these tools are free to use. They have many templates, with a variety of themed and abstract icons in their database. They have easily-navigable interfaces that allow you to drag and drop these icons onto your canvas. You can also download your logo as an image file for free.
Whichever tool or software you choose, you should keep in mind that you design a logo that will last for a long time. It should be able to catch the eye of your audience instantly. The theme or tone of the logo should also resonate with the kind of product or service your business will be selling.
So these are the digital B2B marketing tactics that will be effective. Therefore, if you’re a marketer or a business owner, you will need to prioritize these strategies if you want to scale your business quickly.